· Amy Cancryn · Sales Enablement · 5 min read
EV Owner Insights: Real Experiences Comparing Electric and ICE Vehicles
What happens when EV owners compare their vehicles to their previous ICE cars? Their insights about cost savings, performance, and convenience challenge common assumptions and offer valuable lessons for accelerating EV adoption.
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How Real EV Owners Feel About Their Cars and How It Compares to Their ICE Cars: Insights from Reddit
Electric vehicles (EVs) have been a hot topic in recent years, with debates ranging from environmental impact to performance and cost. But what do real EV owners think about their cars, and how do they compare to their previous internal combustion engine (ICE) vehicles? A recent Reddit thread sheds light on the firsthand experiences of EV owners, offering valuable insights for dealerships and manufacturers looking to sell these vehicles effectively.
The Real-World Experience of EV Owners
One of the most common themes in the Reddit thread is the cost savings associated with EVs. Many users highlighted the significant reduction in fuel and maintenance costs. For instance, one user shared that they went from paying $70 per fill-up with their gas-guzzling Challenger to just $50 a month for their Equinox EV. Another user mentioned that they save $80 every fortnight by charging their EV with solar power, effectively driving on sunlight. These savings are a major selling point for EV owners, especially those who commute daily or have long-term financial goals, like saving for a rainy day or raising a family.
Performance is another area where EVs shine. Several users raved about the instant torque and acceleration that EVs offer. One user even compared their Kia Niro EV to a 5.8L Tundra and a 350Z, noting that the EV was more fun to drive. Another user shared how they regularly beat high-performance ICE cars off the line, even in their relatively modest Nissan Leaf. The thrill of instant acceleration is a common refrain among EV owners, and it’s a feature that many didn’t fully appreciate until they experienced it firsthand.
Convenience is also a major advantage. Many EV owners love the ability to charge their cars at home, avoiding trips to the gas station altogether. One user mentioned that they leave the house every morning with a “full tank,” thanks to overnight charging. This convenience is especially appreciated in extreme weather conditions. For example, one user in Phoenix initially thought they wouldn’t use the heated steering wheel feature, but it quickly became a favorite during chilly midnight drives.
The Emotional Connection: Why EV Owners Love Their Cars
Beyond the practical benefits, many EV owners develop a strong emotional connection to their vehicles. One user shared how they initially bought an EV for the cost savings but ended up loving the car so much that they now prefer it over their pickup truck, even in snowy conditions. Another user mentioned how their Bolt EUV has “spoiled” them with features like instant heat in the winter and a heated steering wheel, making it hard to go back to an ICE vehicle.
For some, the switch to an EV was driven by a desire to reduce their environmental footprint, but many users emphasized that the environmental benefits were just a bonus. The real draw was the combination of performance, convenience, and cost savings. As one user put it, “I don’t care about the environment, I’d rather pay $7 per charge over $40 for a full tank.”
How Dealerships and Manufacturers Can Sell EVs Effectively
Based on these firsthand experiences, dealerships and EV manufacturers can tailor their sales strategies to address the key concerns and desires of potential buyers. Here are some actionable insights:
Focus on Cost Savings: Highlight the significant reduction in fuel and maintenance costs. Use real-world examples, like the user who saved enough on gas to cover two car payments. Emphasize that EVs are not just environmentally friendly but also financially savvy.
Showcase Performance: Let potential buyers experience the instant torque and acceleration that EVs offer. Arrange test drives that allow customers to feel the thrill of an EV’s performance firsthand. As one user suggested, “Drive in a Rivian R1T or Silverado EV and even they will get it.”
Emphasize Convenience: Stress the convenience of home charging and the ability to avoid gas stations altogether. For those who live in areas with extreme weather, highlight features like instant heat and cooled seats.
Address Range Anxiety: While range anxiety is becoming less of an issue, it’s still a concern for some buyers. Be prepared to explain how modern EVs can handle long trips with ease, especially with the growing network of fast-charging stations. Share stories of users who have taken their EVs on cross-country road trips without issue.
Leverage Test Drives: Many users noted that their opinions changed after test-driving an EV. Make test drives a central part of your sales strategy. As one user put it, “Once you drive an EV, it seems kind of silly to want to go back to ICE.”
Avoid Overemphasis on Environmental Benefits: While some buyers are motivated by environmental concerns, many are more interested in the practical benefits of EVs. Focus on cost savings, performance, and convenience rather than pushing the environmental angle too hard.
Tailor the Message to the Audience: Recognize that not everyone is ready for an EV, and that’s okay. For those who are skeptical, acknowledge their concerns and provide balanced information. As one user suggested, “EVs aren’t for everyone, but you might be surprised.”
The firsthand experiences of EV owners reveal a clear trend: once people make the switch to electric, they rarely look back. The combination of cost savings, performance, and convenience makes EVs an attractive option for a wide range of drivers. By focusing on these benefits and addressing common concerns, dealerships and manufacturers can effectively sell EVs to a broader audience. Whether it’s the thrill of instant acceleration, the convenience of home charging, or the satisfaction of saving money, there’s an EV out there for everyone—and the key is helping potential buyers see that for themselves.