Content That Understands People, Not Just Technology

We craft content for cleantech and EV companies who know their tech inside out – but struggle to make it matter to the people who matter most: their customers, communities, and decision-makers.

Philosophy: There is no substitute for personally listening to and observing real people to uncover insights

Our Approach

A Different Way of Understanding Technology Adoption

I study how people, communities, and organizations adopt new technologies by observing real behaviors, mapping decision patterns, and understanding cultural barriers.

Why people resist or embrace change

Understanding the deep cultural and psychological factors that influence technology adoption.

How communities influence decisions

Mapping the social networks and influence patterns that drive or block adoption.

What institutional barriers exist

Identifying and addressing systemic challenges that impact implementation.

Why Your Content Isn't Connecting

Even brilliant technologies fail when content misses these crucial elements

Ignores Cultural Narratives

Like the persistent belief that "EVs are for elites" - a narrative that needs addressing, not ignoring.

Misses Community Influencers

In many regions, local mechanics have more influence than marketers on technology adoption.

Fights Institutional Habits

Understanding how local governments and organizations actually make decisions, not how they should.

Our Method

Three Powerful Perspectives

While others guess at buyer personas, we study real behaviors, cultural contexts, and institutional dynamics.

Direct Observation

Real-world study of how people interact with new technology, from café conversations to workplace decisions.

Data Analysis

Understanding patterns and trends in adoption through rigorous research and analysis.

Cultural Understanding

Mapping how different communities approach change and innovation.

The Story Behind NexisNeo

From Personal Experience to Professional Insight

As an international professional navigating a new system, I encountered the very barriers and opportunities that many cleantech innovations face: institutional challenges, cultural perceptions, and system gaps.